A special note about using Stock ...

We would like to offer one suggestion concerning how “not to use” stock. When highlighting real people within your organization, it’s always best to use personal photos. The photo may not be as professional or visually interesting, but we believe it’s a better alternative than misrepresenting yourself or your organization.

Keep in mind that there are many talented photographers & filmmakers who would be happy to take portraits or shoot personalized images or video for you. You can find them online or perhaps even within your organization. Stock photos and video can be tremendously helpful and make it easier to accomplish your creative projects, but are always best used to convey ideas and concepts or be a building block for your overall creative work.

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